Privacy Policy
We are very delighted that you have shown
interest in our enterprise. Data protection is of a
particularly high priority for the management of
Alex Freeman. The use of the Internet pages of
Alex Freeman is possible without any indication of
personal data; however, if a data subject wants to
use special enterprise services via our website,
processing of personal data could become
necessary. If the processing of personal data is
necessary and there is no statutory basis for such
processing, we generally obtain consent from the
data subject.
The processing of personal data, such as the
name, address, e-mail address, or telephone
number of a data subject shall always be in line
with the General Data Protection Regulation
(GDPR), and in accordance with the country-
specific data protection regulations applicable to
Alex Freeman. By means of this data protection
declaration, our enterprise would like to inform
the general public of the nature, scope, and
purpose of the personal data we collect, use and
process. Furthermore, data subjects are
informed, by means of this data protection
declaration, of the rights to which they are
entitled.
As the controller, Alex Freeman has implemented
numerous technical and organizational measures
to ensure the most complete protection of
personal data processed through this website.
However, Internet-based data transmissions may
in principle have security gaps, so absolute
protection may not be guaranteed. For this
reason, every data subject is free to transfer
personal data to us via alternative means, e.g. by
telephone.
1. Definitions
The data protection declaration of Alex Freeman
is based on the terms used by the European
legislator for the adoption of the General Data
Protection Regulation (GDPR). Our data protection
declaration should be legible and understandable
for the general public, as well as our customers
and business partners. To ensure this, we would
like to first explain the terminology used.
In this data protection declaration, we use, inter
alia, the following terms:
a) Personal data
Personal data means any information relating to
an identified or identifiable natural person (“data
subject”). An identifiable natural person is one
who can be identified, directly or indirectly, in
particular by reference to an identifier such as a
name, an identification number, location data, an
online identifier or to one or more factors specific
to the physical, physiological, genetic, mental,
economic, cultural or social identity of that
natural person.
b) Data subject
Data subject is any identified or identifiable
natural person, whose personal data is processed
by the controller responsible for the processing.
c) Processing
Processing is any operation or set of operations
which is performed on personal data or on sets of
personal data, whether or not by automated
means, such as collection, recording,
organisation, structuring, storage, adaptation or
alteration, retrieval, consultation, use, disclosure
by transmission, dissemination or otherwise
making available, alignment or combination,
restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored
personal data with the aim of limiting their
processing in the future.
e) Profiling
Profiling means any form of automated processing
of personal data consisting of the use of personal
data to evaluate certain personal aspects relating
to a natural person, in particular to analyse or
predict aspects concerning that natural person's
performance at work, economic situation, health,
personal preferences, interests, reliability,
behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal
data in such a manner that the personal data can
no longer be attributed to a specific data subject
without the use of additional information,
provided that such additional information is kept
separately and is subject to technical and
organisational measures to ensure that the
personal data are not attributed to an identified
or identifiable natural person.
g) Controller or controller responsible for the
processing
Controller or controller responsible for the
processing is the natural or legal person, public
authority, agency or other body which, alone or
jointly with others, determines the purposes and
means of the processing of personal data; where
the purposes and means of such processing are
determined by Union or Member State law, the
controller or the specific criteria for its
nomination may be provided for by Union or
Member State law.
h) Processor
Processor is a natural or legal person, public
authority, agency or other body which processes
personal data on behalf of the controller.
i) Recipient
Recipient is a natural or legal person, public
authority, agency or another body, to which the
personal data are disclosed, whether a third party
or not. However, public authorities which may
receive personal data in the framework of a
particular inquiry in accordance with Union or
Member State law shall not be regarded as
recipients; the processing of those data by those
public authorities shall be in compliance with the
applicable data protection rules according to the
purposes of the processing.
j) Third party
Third party is a natural or legal person, public
authority, agency or body other than the data
subject, controller, processor and persons who,
under the direct authority of the controller or
processor, are authorised to process personal
data.
k) Consent
Consent of the data subject is any freely given,
specific, informed and unambiguous indication of
the data subject's wishes by which he or she, by a
statement or by a clear affirmative action,
signifies agreement to the processing of personal
data relating to him or her.
2. Name and Address of the controller
Controller for the purposes of the General Data
Protection Regulation (GDPR), other data
protection laws applicable in Member states of
the European Union and other provisions related
to data protection is:
Alex Freeman
Rüdesheimer Str. 29
53175 Bonn
Germany
Email: contact(a)alexfreeman.biz
3. Name and Address of the Data Protection
Officer
The Data Protection Officer of the controller is:
Alex Freeman
Rüdesheimer Str. 29
53175 Bonn
Germany
Email: dataprotection(a)alexfreeman.biz
Any data subject may, at any time, contact our
Data Protection Officer directly with all questions
and suggestions concerning data protection.
4. Cookies
The Internet pages of Alex Freeman use cookies.
Cookies are text files that are stored in a
computer system via an Internet browser.
Many Internet sites and servers use cookies. Many
cookies contain a so-called cookie ID. A cookie ID
is a unique identifier of the cookie. It consists of a
character string through which Internet pages and
servers can be assigned to the specific Internet
browser in which the cookie was stored. This
allows visited Internet sites and servers to
differentiate the individual browser of the dats
subject from other Internet browsers that contain
other cookies. A specific Internet browser can be
recognized and identified using the unique cookie
ID.
Through the use of cookies, Alex Freeman can
provide the users of this website with more user-
friendly services that would not be possible
without the cookie setting.
By means of a cookie, the information and offers
on our website can be optimized with the user in
mind. Cookies allow us, as previously mentioned,
to recognize our website users. The purpose of
this recognition is to make it easier for users to
utilize our website. The website user that uses
cookies, e.g. does not have to enter access data
each time the website is accessed, because this is
taken over by the website, and the cookie is thus
stored on the user's computer system. Another
example is the cookie of a shopping cart in an
online shop. The online store remembers the
articles that a customer has placed in the virtual
shopping cart via a cookie.
The data subject may, at any time, prevent the
setting of cookies through our website by means
of a corresponding setting of the Internet browser
used, and may thus permanently deny the setting
of cookies. Furthermore, already set cookies may
be deleted at any time via an Internet browser or
other software programs. This is possible in all
popular Internet browsers. If the data subject
deactivates the setting of cookies in the Internet
browser used, not all functions of our website
may be entirely usable.
5. Collection of general data and information
The website of Alex Freeman collects a series of
general data and information when a data subject
or automated system calls up the website. This
general data and information are stored in the
server log files. Collected may be (1) the browser
types and versions used, (2) the operating system
used by the accessing system, (3) the website
from which an accessing system reaches our
website (so-called referrers), (4) the sub-
websites, (5) the date and time of access to the
Internet site, (6) an Internet protocol address (IP
address), (7) the Internet service provider of the
accessing system, and (8) any other similar data
and information that may be used in the event of
attacks on our information technology systems.
When using these general data and information,
Alex Freeman does not draw any conclusions
about the data subject. Rather, this information is
needed to (1) deliver the content of our website
correctly, (2) optimize the content of our website
as well as its advertisement, (3) ensure the long-
term viability of our information technology
systems and website technology, and (4) provide
law enforcement authorities with the information
necessary for criminal prosecution in case of a
cyber-attack. Therefore, Alex Freeman analyzes
anonymously collected data and information
statistically, with the aim of increasing the data
protection and data security of our enterprise,
and to ensure an optimal level of protection for
the personal data we process. The anonymous
data of the server log files are stored separately
from all personal data provided by a data subject.
6. Routine erasure and blocking of personal
data
The data controller shall process and store the
personal data of the data subject only for the
period necessary to achieve the purpose of
storage, or as far as this is granted by the
European legislator or other legislators in laws or
regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a
storage period prescribed by the European
legislator or another competent legislator expires,
the personal data are routinely blocked or erased
in accordance with legal requirements.
7. Rights of the data subject
a) Right of confirmation
Each data subject shall have the right granted by
the European legislator to obtain from the
controller the confirmation as to whether or not
personal data concerning him or her are being
processed. If a data subject wishes to avail
himself of this right of confirmation, he or she
may, at any time, contact any employee of the
controller.
b) Right of access
Each data subject shall have the right granted by
the European legislator to obtain from the
controller free information about his or her
personal data stored at any time and a copy of
this information. Furthermore, the European
directives and regulations grant the data subject
access to the following information:
- the purposes of the processing;
- the categories of personal data concerned;
- the recipients or categories of recipients to
whom the personal data have been or will be
disclosed, in particular recipients in third
countries or international organisations;
- where possible, the envisaged period for
which the personal data will be stored, or, if
not possible, the criteria used to determine
that period;
- the existence of the right to request from the
controller rectification or erasure of personal
data, or restriction of processing of personal
data concerning the data subject, or to object
to such processing;
- the existence of the right to lodge a
complaint with a supervisory authority;
- where the personal data are not collected
from the data subject, any available
information as to their source;
- the existence of automated decision-making,
including profiling, referred to in Article 22(1)
and (4) of the GDPR and, at least in those
cases, meaningful information about the logic
involved, as well as the significance and
envisaged consequences of such processing for
the data subject.
Furthermore, the data subject shall have a right
to obtain information as to whether personal data
are transferred to a third country or to an
international organisation. Where this is the case,
the data subject shall have the right to be
informed of the appropriate safeguards relating to
the transfer.
If a data subject wishes to avail himself of this
right of access, he or she may, at any time,
contact any employee of the controller.
c) Right to rectification
Each data subject shall have the right granted by
the European legislator to obtain from the
controller without undue delay the rectification
of inaccurate personal data concerning him or her.
Taking into account the purposes of the
processing, the data subject shall have the right
to have incomplete personal data completed,
including by means of providing a supplementary
statement.
If a data subject wishes to exercise this right to
rectification, he or she may, at any time, contact
any employee of the controller.
d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by
the European legislator to obtain from the
controller the erasure of personal data concerning
him or her without undue delay, and the
controller shall have the obligation to erase
personal data without undue delay where one of
the following grounds applies, as long as the
processing is not necessary:
- The personal data are no longer necessary in
relation to the purposes for which they were
collected or otherwise processed.
- The data subject withdraws consent to which
the processing is based according to point (a)
of Article 6(1) of the GDPR, or point (a) of
Article 9(2) of the GDPR, and where there is
no other legal ground for the processing.
- The data subject objects to the processing
pursuant to Article 21(1) of the GDPR and
there are no overriding legitimate grounds for
the processing, or the data subject objects to
the processing pursuant to Article 21(2) of the
GDPR.
- The personal data have been unlawfully
processed.
- The personal data must be erased for
compliance with a legal obligation in Union or
Member State law to which the controller is
subject.
- The personal data have been collected in
relation to the offer of information society
services referred to in Article 8(1) of the
GDPR.
If one of the aforementioned reasons applies, and
a data subject wishes to request the erasure of
personal data stored by Alex Freeman, he or she
may, at any time, contact any employee of the
controller. An employee of Alex Freeman shall
promptly ensure that the erasure request is
complied with immediately.
Where the controller has made personal data
public and is obliged pursuant to Article 17(1) to
erase the personal data, the controller, taking
account of available technology and the cost of
implementation, shall take reasonable steps,
including technical measures, to inform other
controllers processing the personal data that the
data subject has requested erasure by such
controllers of any links to, or copy or replication
of, those personal data, as far as processing is not
required. An employees of Alex Freeman will
arrange the necessary measures in individual
cases.
e) Right of restriction of processing
Each data subject shall have the right granted by
the European legislator to obtain from the
controller restriction of processing where one of
the following applies:
- The accuracy of the personal data is
contested by the data subject, for a period
enabling the controller to verify the accuracy of
the personal data.
- The processing is unlawful and the data
subject opposes the erasure of the personal data
and requests instead the restriction of their use
instead.
- The controller no longer needs the personal
data for the purposes of the processing, but they
are required by the data subject for the
establishment, exercise or defence of legal
claims.
- The data subject has objected to processing
pursuant to Article 21(1) of the GDPR pending the
verification whether the legitimate grounds of the
controller override those of the data subject.
If one of the aforementioned conditions is met,
and a data subject wishes to request the
restriction of the processing of personal data
stored by Alex Freeman, he or she may at any
time contact any employee of the controller. The
employee of Alex Freeman will arrange the
restriction of the processing.
f) Right to data portability
Each data subject shall have the right granted by
the European legislator, to receive the personal
data concerning him or her, which was provided to
a controller, in a structured, commonly used and
machine-readable format. He or she shall have
the right to transmit those data to another
controller without hindrance from the controller
to which the personal data have been provided, as
long as the processing is based on consent
pursuant to point (a) of Article 6(1) of the GDPR
or point (a) of Article 9(2) of the GDPR, or on a
contract pursuant to point (b) of Article 6(1) of
the GDPR, and the processing is carried out by
automated means, as long as the processing is not
necessary for the performance of a task carried
out in the public interest or in the exercise of
official authority vested in the controller.
Furthermore, in exercising his or her right to data
portability pursuant to Article 20(1) of the GDPR,
the data subject shall have the right to have
personal data transmitted directly from one
controller to another, where technically feasible
and when doing so does not adversely affect the
rights and freedoms of others.
In order to assert the right to data portability, the
data subject may at any time contact any
employee of Alex Freeman.
g) Right to object
Each data subject shall have the right granted by
the European legislator to object, on grounds
relating to his or her particular situation, at any
time, to processing of personal data concerning
him or her, which is based on point (e) or (f) of
Article 6(1) of the GDPR. This also applies to
profiling based on these provisions.
Alex Freeman shall no longer process the personal
data in the event of the objection, unless we can
demonstrate compelling legitimate grounds for
the processing which override the interests, rights
and freedoms of the data subject, or for the
establishment, exercise or defence of legal
claims.
If Alex Freeman processes personal data for direct
marketing purposes, the data subject shall have
the right to object at any time to processing of
personal data concerning him or her for such
marketing. This applies to profiling to the extent
that it is related to such direct marketing. If the
data subject objects to Alex Freeman to the
processing for direct marketing purposes, Alex
Freeman will no longer process the personal data
for these purposes.
In addition, the data subject has the right, on
grounds relating to his or her particular situation,
to object to processing of personal data
concerning him or her by Alex Freeman for
scientific or historical research purposes, or for
statistical purposes pursuant to Article 89(1) of
the GDPR, unless the processing is necessary for
the performance of a task carried out for reasons
of public interest.
In order to exercise the right to object, the data
subject may contact any employee of Alex
Freeman. In addition, the data subject is free in
the context of the use of information society
services, and notwithstanding Directive
2002/58/EC, to use his or her right to object by
automated means using technical specifications.
h) Automated individual decision-making,
including profiling
Each data subject shall have the right granted by
the European legislator not to be subject to a
decision based solely on automated processing,
including profiling, which produces legal effects
concerning him or her, or similarly significantly
affects him or her, as long as the decision (1) is
not is necessary for entering into, or the
performance of, a contract between the data
subject and a data controller, or (2) is not
authorised by Union or Member State law to which
the controller is subject and which also lays down
suitable measures to safeguard the data subject's
rights and freedoms and legitimate interests, or
(3) is not based on the data subject's explicit
consent.
If the decision (1) is necessary for entering into,
or the performance of, a contract between the
data subject and a data controller, or (2) it is
based on the data subject's explicit consent, Alex
Freeman shall implement suitable measures to
safeguard the data subject's rights and freedoms
and legitimate interests, at least the right to
obtain human intervention on the part of the
controller, to express his or her point of view and
contest the decision.
If the data subject wishes to exercise the rights
concerning automated individual decision-making,
he or she may, at any time, contact any employee
of Alex Freeman.
i) Right to withdraw data protection consent
Each data subject shall have the right granted by
the European legislator to withdraw his or her
consent to processing of his or her personal data
at any time.
If the data subject wishes to exercise the right to
withdraw the consent, he or she may, at any time,
contact any employee of Alex Freeman.
8. Data protection provisions about the
application and use of Google Analytics (with
anonymization function)
On this website, the controller has integrated the
component of Google Analytics (with the
anonymizer function). Google Analytics is a web
analytics service. Web analytics is the collection,
gathering, and analysis of data about the behavior
of visitors to websites. A web analysis service
collects, inter alia, data about the website from
which a person has come (the so-called referrer),
which sub-pages were visited, or how often and
for what duration a sub-page was viewed. Web
analytics are mainly used for the optimization of a
website and in order to carry out a cost-benefit
analysis of Internet advertising.
The operator of the Google Analytics component
is Google Inc., 1600 Amphitheatre Pkwy, Mountain
View, CA 94043-1351, United States.
For the web analytics through Google Analytics
the controller uses the application "_gat.
_anonymizeIp". By means of this application the IP
address of the Internet connection of the data
subject is abridged by Google and anonymised
when accessing our websites from a Member State
of the European Union or another Contracting
State to the Agreement on the European Economic
Area.
The purpose of the Google Analytics component is
to analyze the traffic on our website. Google uses
the collected data and information, inter alia, to
evaluate the use of our website and to provide
online reports, which show the activities on our
websites, and to provide other services
concerning the use of our Internet site for us.
Google Analytics places a cookie on the
information technology system of the data
subject. The definition of cookies is explained
above. With the setting of the cookie, Google is
enabled to analyze the use of our website. With
each call-up to one of the individual pages of this
Internet site, which is operated by the controller
and into which a Google Analytics component was
integrated, the Internet browser on the
information technology system of the data subject
will automatically submit data through the Google
Analytics component for the purpose of online
advertising and the settlement of commissions to
Google. During the course of this technical
procedure, the enterprise Google gains knowledge
of personal information, such as the IP address of
the data subject, which serves Google, inter alia,
to understand the origin of visitors and clicks, and
subsequently create commission settlements.
The cookie is used to store personal information,
such as the access time, the location from which
the access was made, and the frequency of visits
of our website by the data subject. With each
visit to our Internet site, such personal data,
including the IP address of the Internet access
used by the data subject, will be transmitted to
Google in the United States of America. These
personal data are stored by Google in the United
States of America. Google may pass these
personal data collected through the technical
procedure to third parties.
The data subject may, as stated above, prevent
the setting of cookies through our website at any
time by means of a corresponding adjustment of
the web browser used and thus permanently deny
the setting of cookies. Such an adjustment to the
Internet browser used would also prevent Google
Analytics from setting a cookie on the information
technology system of the data subject. In
addition, cookies already in use by Google
Analytics may be deleted at any time via a web
browser or other software programs.
In addition, the data subject has the possibility of
objecting to a collection of data that are
generated by Google Analytics, which is related to
the use of this website, as well as the processing
of this data by Google and the chance to preclude
any such. For this purpose, the data subject must
download a browser add-on under the link
https://tools.google.com/dlpage/gaoptout and
install it. This browser add-on tells Google
Analytics through a JavaScript, that any data and
information about the visits of Internet pages may
not be transmitted to Google Analytics. The
installation of the browser add-ons is considered
an objection by Google. If the information
technology system of the data subject is later
deleted, formatted, or newly installed, then the
data subject must reinstall the browser add-ons to
disable Google Analytics. If the browser add-on
was uninstalled by the data subject or any other
person who is attributable to their sphere of
competence, or is disabled, it is possible to
execute the reinstallation or reactivation of the
browser add-ons.
Further information and the applicable data
protection provisions of Google may be retrieved
under
https://www.google.com/intl/en/policies/privacy
/ and under
http://www.google.com/analytics/terms/us.html
. Google Analytics is further explained under the
following Link
https://www.google.com/analytics/.
9. Data protection provisions about the
application and use of YouTube
On this website, the controller has integrated
components of YouTube. YouTube is an Internet
video portal that enables video publishers to set
video clips and other users free of charge, which
also provides free viewing, review and
commenting on them. YouTube allows you to
publish all kinds of videos, so you can access both
full movies and TV broadcasts, as well as music
videos, trailers, and videos made by users via the
Internet portal.
The operating company of YouTube is YouTube,
LLC, 901 Cherry Ave., San Bruno, CA 94066,
UNITED STATES. The YouTube, LLC is a subsidiary
of Google Inc., 1600 Amphitheatre Pkwy, Mountain
View, CA 94043-1351, UNITED STATES.
With each call-up to one of the individual pages of
this Internet site, which is operated by the
controller and on which a YouTube component
(YouTube video) was integrated, the Internet
browser on the information technology system of
the data subject is automatically prompted to
download a display of the corresponding YouTube
component. Further information about YouTube
may be obtained under
https://www.youtube.com/yt/about/en/. During
the course of this technical procedure, YouTube
and Google gain knowledge of what specific sub-
page of our website was visited by the data
subject.
If the data subject is logged in on YouTube,
YouTube recognizes with each call-up to a sub-
page that contains a YouTube video, which
specific sub-page of our Internet site was visited
by the data subject. This information is collected
by YouTube and Google and assigned to the
respective YouTube account of the data subject.
YouTube and Google will receive information
through the YouTube component that the data
subject has visited our website, if the data
subject at the time of the call to our website is
logged in on YouTube; this occurs regardless of
whether the person clicks on a YouTube video or
not. If such a transmission of this information to
YouTube and Google is not desirable for the data
subject, the delivery may be prevented if the
data subject logs off from their own YouTube
account before a call-up to our website is made.
YouTube's data protection provisions, available at
https://www.google.com/intl/en/policies/privacy
/, provide information about the collection,
processing and use of personal data by YouTube
and Google.
10. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for
processing operations for which we obtain consent
for a specific processing purpose. If the processing
of personal data is necessary for the performance
of a contract to which the data subject is party,
as is the case, for example, when processing
operations are necessary for the supply of goods
or to provide any other service, the processing is
based on Article 6(1) lit. b GDPR. The same
applies to such processing operations which are
necessary for carrying out pre-contractual
measures, for example in the case of inquiries
concerning our products or services. Is our
company subject to a legal obligation by which
processing of personal data is required, such as
for the fulfillment of tax obligations, the
processing is based on Art. 6(1) lit. c GDPR. In
rare cases, the processing of personal data may
be necessary to protect the vital interests of the
data subject or of another natural person. This
would be the case, for example, if a visitor were
injured in our company and his name, age, health
insurance data or other vital information would
have to be passed on to a doctor, hospital or other
third party. Then the processing would be based
on Art. 6(1) lit. d GDPR. Finally, processing
operations could be based on Article 6(1) lit. f
GDPR. This legal basis is used for processing
operations which are not covered by any of the
abovementioned legal grounds, if processing is
necessary for the purposes of the legitimate
interests pursued by our company or by a third
party, except where such interests are overridden
by the interests or fundamental rights and
freedoms of the data subject which require
protection of personal data. Such processing
operations are particularly permissible because
they have been specifically mentioned by the
European legislator. He considered that a
legitimate interest could be assumed if the data
subject is a client of the controller (Recital 47
Sentence 2 GDPR).
11. The legitimate interests pursued by the
controller or by a third party
Where the processing of personal data is based on
Article 6(1) lit. f GDPR our legitimate interest is
to carry out our business in favor of the well-
being of all our employees and the shareholders.
12. Period for which the personal data will be
stored
The criteria used to determine the period of
storage of personal data is the respective
statutory retention period. After expiration of
that period, the corresponding data is routinely
deleted, as long as it is no longer necessary for
the fulfillment of the contract or the initiation of
a contract.
13. Provision of personal data as statutory or
contractual requirement; Requirement
necessary to enter into a contract; Obligation of
the data subject to provide the personal data;
possible consequences of failure to provide
such data
We clarify that the provision of personal data is
partly required by law (e.g. tax regulations) or
can also result from contractual provisions (e.g.
information on the contractual partner).
Sometimes it may be necessary to conclude a
contract that the data subject provides us with
personal data, which must subsequently be
processed by us. The data subject is, for example,
obliged to provide us with personal data when our
company signs a contract with him or her. The
non-provision of the personal data would have the
consequence that the contract with the data
subject could not be concluded. Before personal
data is provided by the data subject, the data
subject must contact any employee. The
employee clarifies to the data subject whether
the provision of the personal data is required by
law or contract or is necessary for the conclusion
of the contract, whether there is an obligation to
provide the personal data and the consequences
of non-provision of the personal data.
14. Existence of automated decision-making
As a responsible company, we do not use
automatic decision-making or profiling.
This Privacy Policy has been generated by the
Privacy Policy Generator of the External Data
Protection Officers that was developed in
cooperation with the Media Law Lawyers from
WBS-LAW.